This article is inspired by the book cover of the book: One Day, Everyone Will Have Always Been Against This please take a look at the book cover on the publisher's website before reading the post below.
At first glance,
it’s just a red cover.
A bomb falling.
A girl standing still.
Or is she waving?
Or is she glitching out of existence?
Maybe this isn’t a cover at all — maybe it’s a dashboard. KPI Tracked: Impact. Projected: Imminent.
We used to fear the bomb.
We marched, we made documentaries.
We posted about it with black squares.
But over time, the bomb got cleaner. Sharper.
Now it runs on clean energy. Now it disrupts faster.
And the girl? She’s been onboarded.
Her performance will be tracked,
her name might even get printed in the Newspaper.
What more can she ask for?
This is not a review of Omar El Akkad’s new book. This is a status update from the edge.
“One Day, Everyone Will Have Always Been Against This” — and when that day comes, there’ll be no need to delete your old posts.
They’ve already been optimised for regret.
So here’s to scale. To innovation.
To the beautiful synergy of death and deliverables.
After all,
in the attention economy,
even annihilation is a growth opportunity.
Like this post, don’t worry —
there’s enough irony here.
No one will suspect you of not loving the bomb.
They’ll let you to keep your clearance.
In fact, you're already on the right side. The side with the budget. The side with the quarterly targets.
The side with the newsletter that wins awards.
Because let’s face it:
There is no reason to oppose the bomb.
It just needs better UX.
Maybe the launcher software can have a dark mode. Can the warhead integrate with Slack? You’re not complicit. You’re not in denial. You don’t need to change sides. Just update your bio. Tag the right account.
Use the correct hashtag: #resistance #poweredbyOpenAI
And don’t just think of the bomb — Think beyond the bomb.
The curated photo essay of ruins — published in a Magazine.
The think-piece titled
“What We Can Learn from the Crater.”
The VC-backed clean-up startup with the biodegradable robots.
The influencer pics, captioned:
“honoured to witness history / swipe up for merch.”
You see, impact isn’t destruction. Impact is reach. Impact is conversion. Impact is a case study in courage under algorithm.
You are not part of the problem.
You are part of the pilot program.
This is not a collapse. It’s an inflection point.
This is not complicity. It’s a go-to-market strategy.
Pick up your cause.
Pink bombs for women’s day next year?
Rainbow coloured bombs for June?
Just be on the side of the bomb,
you can champion your cause,
don’t worry.
So here’s to growth. To scale.
To the tastefully muted palette of sanctioned sorrow.
Because in the end, the bomb isn’t falling. It’s launching.
This was originally published on our LinkedIn Page.
